THE LAB

Free tools · Updated weekly

Business lessons that
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Each one teaches you something real and gives you a tool to act on it. No fluff. No email required.

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FEATURED·NEW3 min

The Business Health Score

10 questions. 5 dimensions. One score that tells you if you're building an asset or working a job. Most owners score below 50.

01·Jan 13, 202690 sec

The Number That Predicts If Your Business Will Survive

Your survival runway is the number banks know but you probably don't. Learn the formula and calculate yours.

02·Jan 20, 20262 min

Why That $20/Hour Hire Actually Costs $27/Hour

Hidden costs add 35-45% to every wage. Know the real number before you commit to a paycheck you can't cover.

03·Jan 27, 20265 min

The Assessment Most People Are Too Scared to Take

16 questions across 4 dimensions. Find out if you're actually ready to start a business.

05·Feb 3, 2026·NEW2 min

The Pricing Power Calculator

What should you actually charge? This calculates your floor, your ceiling, and where the profit lives.

COMING SOON

06·Mar 3, 2026

The Client Firing Framework

Some clients cost you money. Learn how to identify them and the exact scripts to let them go professionally.

07·Mar 10, 2026

The Silent Majority Recovery System

65% of lost clients aren't unhappy — they just got busy. The exact texts and timing to bring them back.

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