The Assessment Most People
Are Too Scared to Take
This isn't a cheerleading exercise. It's 8 questions designed to surface the things you haven't thought through. Only 34% get a "Ready" verdict. Most people need to hear that.
get a "Ready" verdict.
The other 66% find out what's missing. That's not failure. That's exactly what this is for. Better to know now than to learn the hard way after you've invested everything.
What This Measures
Most "readiness quizzes" ask if you have a business plan. This goes deeper into four dimensions that actually predict survival.
Do you have real runway? Can you survive 18 months of zero? Not hope. Math.
Can you name people who'd pay you? Not a demographic. Actual humans with phone numbers.
Are you running toward something or away from something? One lasts. One doesn't.
Do the people who matter know what this requires? Alignment at home matters more than you think.
Why Most People Aren't Ready
After 15+ years advising business owners, I've seen patterns. The ones who fail aren't stupid or lazy — they skipped steps they didn't know existed.
A Note Before You Start
This assessment works best when you answer honestly, not aspirationally. Don't answer how you want things to be. Answer how they actually are right now. The insights are only as good as your honesty.
8 questions. About 5 minutes. No email required.
Business Readiness Assessment
8 questions across 4 dimensions. Answer honestly.
Real Questions, Real Answers
Everything you might be wondering about this assessment.
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