The Number That Predicts
If Your Business Will Survive
Banks know this number about your business. Investors know it. Your landlord wishes they knew it. Most business owners have no idea what theirs is.
businesses don't survive 10 years.
Not bad products. Not lack of customers. Not poor marketing. Cash. The timing gap between when money goes out and when it comes in kills more businesses than anything else.
Your Survival Runway
The number of weeks your business could survive if all revenue stopped tomorrow. Not "how much is in the bank" — the real math factors in receivables, payables, and burn rate.
Profit ≠ Survival
You can be profitable on paper and still run out of money. That $50K invoice means nothing if the client pays in 90 days and rent is due Friday. Cash timing kills profitable businesses every day.
The Fuel Gauge
Like a pilot's fuel gauge — you need to know how far you can fly before you need to land. Pilots check this obsessively. Most business owners never check it at all.
They Weren't Stupid
I've sat across from hundreds of owners. The ones who failed weren't stupid or lazy. They just didn't know this number. They thought "profitable" meant "safe."
The Formula
Profit is a story. Cash is a fact.
What's a "Safe" Runway?
One bad month away from panic mode. Every decision becomes about survival, not growth.
Margin for error, but not much. A slow season or lost client could still hurt.
Strategic decisions. Say no to bad clients. Invest in growth from a position of strength.
Takes about 2 minutes. No email required.
Survival Runway Calculator
Enter your numbers. Get your runway. See exactly where you stand.
Real Questions, Real Answers
Everything you might be wondering about survival runway.
Want This Number Tracked Automatically?
Clevara connects to your accounting software and texts you every Monday with your runway and what to do about it.
Get Weekly Warnings. $49/mo